The Heart Behind My Work

Why I choose to work with heart-led businesses

Recently, I’ve been reflecting a lot on why I do what I do.

Not the practical reasons or the list of services, but the deeper ‘why’. The part that doesn’t always fit easily into a website sentence or a bio.

I am lucky to work with some wonderful clients who have such meaningful businesses. I feel a huge amount of pride in the people I support, but alongside that pride, there’s also a real sense of responsibility. Because I’m not just creating content. I’m being trusted with someone’s words, their ideas, their message. With the very heart of what they’re building and putting out into the world.

And that’s not something I take lightly.

The people I work with are not just running businesses; they are also building communities. They’re on missions to make the world a better place.

Some are designing gardens that reconnect people with nature, helping to heal both humans and the planet at the same time. Some are finding classroom heroes and changing the lives of children and teachers who need support. Others are quietly building thoughtful, values-led businesses that exist to make the world feel a little better, a little kinder, and a little more human.

There is so much heart and soul at the core of what they do, and I get to help carry that out into the world.

And that’s the part that matters most to me.

Supporting people who are building things that genuinely matter.

That’s why I love doing what I do.